Archive for the 'Uncategorized' Category

Inside Sales and Outside Sales, By Michael Baaden

February 17, 2013

Although the two involve similar techniques, inside and outside sales entail many differences as well. The fundamental difference between them lies in the nature of transactions performed. In an inside sale, the customer comes to buy a product from a specific sales location. In an outside sale, on the other hand, the sales person approaches the potential customer.

An array of related differences stem from this basic division. These differences have service and cost implications. For example, customers incur expense with inside sales because they invest time and money to come to a particular location. As it therefore stands to reason, outside sales equal added expense for businesses, which must equip sales professionals and send them beyond the office.

Growth of the worldwide web, in general, and the development of particular technological developments such as virtual meetings have encouraged many businesses to adopt the inside sales tactic. According to research, 75 percent of the time customers prefer virtual engagement over in-person consultations. In addition, sales professionals are 150 percent more efficient after eliminating travel time from their budgets.

About the Author: Michael Baaden is Director of Sales at Reliable Office Machines.


“Bridging the Gap from Phone to Printer,” by Michael Baaden

December 23, 2012

Many users of smartphones and tablets have had the experience of suddenly being pulled down to earth from the wireless sky by the need to print a file. Indeed, nothing says “mobile” less than a clunky printer, seemingly chained in place by a group of tangled cables.

For some time, printer manufacturers have tried to catch up with the sea of change in technological mobility by developing web-enabled printers, but without much success. One always needed auxiliary equipment to make them work, such that printers have remained by and large tied to desktop PCs.

But new technologies developed by Hewlett-Packard and other leading companies are allowing printing capabilities to catch up to the wireless age. The newest models allow direct printing from tablets and smartphones, without a PC “middleman.” Now, when you set out on a business trip armed with just your smartphone, you can expect fewer obstacles when you need to print at your destination. These devices are sure to have a major impact on the business technology market this year.

About the author: Michael Baaden is a technology sales manager at Reliable Office Machines in Patchogue, New York.

Supporting the Salvation Army, by Michael Baaden

December 14, 2012

From its beginnings as an evangelical Christian mission during the Industrial Age in London’s East End, the Salvation Army has evolved into an international outreach organization for the impoverished, the missing, the addicted, and those whose lives have been devastated by natural disasters. While its mission remains to share the word of Christ, it also includes meeting “human needs in His name without discrimination.”

The Salvation Army now manages programs that include elderly services and youth camps, as well as community health programs and anti-human-trafficking efforts. The London-headquartered organization offers many opportunities for supporting its programs.

Donations can be made in a variety of ways. In addition to monetary gifts, there are local centers organized to accept clothing and household goods for the thrift stores that sustain the Army’s rehabilitation programs. In 2010, almost 3.5 million volunteers assisted the Salvation Army. To find out how you can help, visit

The author, Michael Baaden of Patchogue, Long Island, is Reliable Office and Technology’s Sales Director for Greater New York, and is a committed supporter of the Salvation Army.